Does great content automatically equal great preaching?

Wayne McDill in his work “The 12 Essential Skills for Great Preaching” made this rather curious quote:

The delivery style is not the critical factor in what we recognize as great preaching. Great delivery without effective content is often only “sound and fury, signifying nothing.” On the other hand, striking content is of real interest to the hearer, even if the delivery is weak (p. 10).

Then I turn around and read from Hershael York’s and Bert Decker’s book, “Preaching With Bold Assurance” this paragraph:

If we want our hearers to feel compelled to apply the truth, they need to hear the truth presented in a compelling manner. We must not content ourselves with content alone, but we must also preach to the audience in a way that connects with their lives (p.6)

So what do you think? Does great content alone automatically make great preaching? Is obtaining a good delivery helpful? I happen to think so, but maybe you have some thoughts as well.